Your data-driven guide to comparing digital audio to tried-and-true marketing media.

Audio is winning
the attention war. Big time.

Consumers of all ages are ditching cable TV in overwhelming numbers for something much more portable, convenient, and easy on the eyes.

1 8 3 %

rise in share of time spent with digital audio in the last decade2

2010 2020

4 3 %

decline in share of time spent with TV in the last decade8

2010 2020

Fewer ads, bigger impression.

AM/FM radio is known for its too-long, easily skippable ad breaks. Less ad load means more share of voice and more focus on your message.

17min

average ad time per hour

8min

average ad time per hour

3min

average ad time per hour

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One audience, largely addressable.

Here’s the facts: In the oversaturated industry of CTV, the largest players are mostly ad-free. Find 150M listeners, 87% addressable, all right here.

8 7 %

of the SiriusXM network listens to ad-supported content13

7 %

of listeners watch only ad-supported video streaming services

Audio drives good vibes.

Authenticity is everything, and while consumers are overly skeptical of their social feeds—they are turning to audio for inspiration, motivation, and credible information.

Listeners 18+ say streaming audio is 5.3x more authentic and trustworthy than social media11

Listeners 18+ say podcasts are 23x more authentic and trustworthy than social media12

5 . 3 x

2 3 x

There's more where that came from. Download the full report and see how digital audio stands up to the budget-heavy champs.

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