Listeners 18+ say streaming audio is 5.3x more authentic and trustworthy than social media11
Listeners 18+ say podcasts are 23x more authentic and trustworthy than social media12
5 . 3 x
2 3 x
Consumers of all ages are ditching cable TV in overwhelming numbers for something much more portable, convenient, and easy on the eyes.
1 8 3 %
rise in share of time spent with digital audio in the last decade2
4 3 %
decline in share of time spent with TV in the last decade8
AM/FM radio is known for its too-long, easily skippable ad breaks. Less ad load means more share of voice and more focus on your message.
17min
average ad time per hour
8min
average ad time per hour
3min
average ad time per hour
Authenticity is everything, and while consumers are overly skeptical of their social feeds—they are turning to audio for inspiration, motivation, and credible information.
Listeners 18+ say streaming audio is 5.3x more authentic and trustworthy than social media11
Listeners 18+ say podcasts are 23x more authentic and trustworthy than social media12
5 . 3 x
2 3 x